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Holiday Spending Trends 2025: What Actually Occurred

Holiday Spending Trends 2025: What Actually Occurred

      Welcome to the final First Friday episode of the year. Today, we’ll explore a unique moment in the U.S. economy: a missing jobs report, a divided Federal Reserve, a sluggish labor market, and a holiday shopping season influenced by AI, discount seekers, and low consumer confidence.

      In this episode, we discuss:

      Missing Jobs Report & Data Chaos: The Bureau of Labor Statistics did not publish data for two months, and October's figures will remain unreleased.

      ADP Job Losses & Small Business Strain: The private-sector payroll report highlights significant job losses primarily from small businesses.

      Fed Rate Decision — Without Data: The Fed will meet on December 9–10, needing to decide on interest rates without official employment data for the last two months.

      Holiday Spending Trends: Cyber Week sales hit record levels, yet household budgets are declining, and discount stores are thriving.

      AI-Assisted Shopping: More than half of consumers utilized AI to find deals, compare options, and monitor price changes, making this the most technology-driven holiday season to date.

      Year-End Financial Moves: Important actions to consider before December 31, including 401(k) contributions, FSA deadlines, tax-loss harvesting, and strategies for charitable giving.

      Key Takeaways

      We're lacking essential economic data — this marks the first delay in a jobs report in 12 years, and it’s the first instance of a month being permanently blank.

      Small businesses are most affected, with ADP reporting 32,000 job losses largely from firms with fewer than 50 employees.

      The Fed may consider rate cuts, but internal disagreements have become notably public — a rarity since the early 1980s.

      Consumer sentiment is low, with households spending less, despite total holiday sales reaching new highs.

      AI has become a common tool for shopping, responsible for 22% of global Cyber Week sales.

      It's time to get your finances in order for the end of the year, particularly for retirement plans, FSAs, tax planning, and charitable donations.

      Resources & Links

      Federal Reserve

      ADP National Employment Report

      Bureau of Labor Statistics

      National Retail Federation holiday data

      University of Michigan Consumer Sentiment Index

      Adobe Analytics Cyber Week report

      Salesforce Shopping Index

      Schwab Donor-Advised Fund

      Previous First Friday Episode

      Glossary

      ADP Payroll Report: A monthly estimate of private-sector job creation derived from payroll data of ADP clients, often serving as a proxy when BLS data is unavailable.

      JOLTS: Job Openings and Labor Turnover Survey — assesses job openings, hiring, and resignations.

      Consumer Sentiment: An indicator of the optimism or pessimism of households regarding their financial future.

      Qualified Charitable Distribution (QCD): A tax-efficient method for individuals aged 70½ and older to donate directly from an IRA to a charity.

      Tax-Loss Harvesting: Selling investments at a loss to mitigate capital gains.

      Timestamps

      (Timestamps are approximate and may vary due to dynamic ad insertion.)

      02:10 — Spotify Wrapped for Podcasters: Surprising Listener Overlap

      06:45 — Explanation for the Missing BLS Jobs Report

      12:30 — ADP Data: The Significant Impact on Small Businesses

      18:55 — What the Fed Must Decide Without Official Employment Numbers

      24:40 — Will Mortgage Rates Finally Drop Below 6%?

      29:15 — Holiday Spending: Record Sales Amidst Shrinking Budgets

      35:50 — Discount Chains Thrive While Middle-Market Retail Declines

      41:20 — AI-Assisted Shopping: Monitoring Prices, Bots, & Customized Deals

      46:10 — Buy Now, Pay Later Reaches $10B — Is It Beneficial or Detrimental?

      49:55 — The Significant Increase in Giving Tuesday Donations

      53:20 — Year-End Financial Strategies: 401(k)s, IRAs, FSAs, & Tax Preparation

      59:00 — Final Thoughts: Implications for Your Finances in 2026

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